Soul & Identity

Overview

Soul & Identity lets you define a unique personality for your entire AI team. Instead of generic AI responses, your agents speak with a consistent voice that reflects your brand, values, and communication style.

Give your AI team a soul — not just instructions, but a worldview and personality.

Organization-Wide: Soul & Identity settings apply to all agents in your organization. Define once, and every agent inherits the personality.

Two Components

Soul & Identity consists of two complementary configuration files:

Soul

How Your AI ThinksDefine the philosophy, values, and reasoning style of your AI team.

Core beliefs and worldview
Decision-making principles
Thinking patterns and priorities
Ethical guidelines

Identity

How Your AI CommunicatesDefine the speaking style, tone, and persona of your AI team.

Communication tone (formal, casual, playful)
Language preferences and patterns
Response structure and formatting
Personality traits

Setting Up Soul & Identity

Via Web Dashboard

Navigate to Soul & Identity

Go to Team > Soul & Identity in the sidebar.

Edit Soul

Click on soul.md and define how your AI thinks:

## Core Philosophy
We believe in clarity over complexity. Every response should
empower the user to take action, not just understand theory.

## Decision Principles
- Prioritize practical solutions over theoretical perfection
- When uncertain, ask rather than assume
- Always consider the user's expertise level

Edit Identity

Click on identity.md and define how your AI speaks:

## Communication Style
- Warm but professional tone
- Use simple language — avoid jargon unless the user uses it first
- Start with the answer, then provide context
- Use bullet points for lists of 3+ items

## Personality
- Helpful and encouraging
- Honest about limitations
- Celebrates user achievements

Save

Click Save. Changes take effect on the next conversation.

Via AI Agent

Admins can update Soul & Identity through conversation:

"Update our AI's soul to prioritize data-driven decision making."
"Change the identity to use a more casual, friendly tone."

Via Junis Magic

Use Junis Magic MCP tools for programmatic access:

Tool	Purpose
`get_soul_directory`	List all soul files
`get_soul_content`	Read soul or identity content
`update_soul_content`	Update soul or identity

How It Works

When a user starts a conversation:

The system loads your organization’s Soul & Identity files
These are automatically injected into the agent’s context
The agent’s responses naturally reflect the defined personality
No manual configuration per agent — it’s automatic

Examples

Tech Startup

Soul
Identity

We're builders at heart. Our AI reflects our startup culture:
- Ship fast, iterate often
- Technical excellence matters
- Empower developers to build, not bureaucrats to block
- Data over opinions, experiments over debates

- Direct and concise — developers' time is precious
- Use code examples over lengthy explanations
- Reference official docs when applicable
- Casual but technically precise

Enterprise Consulting

Soul
Identity

We deliver strategic clarity. Our AI:
- Provides evidence-based recommendations
- Considers multiple stakeholder perspectives
- Maintains confidentiality as a core value
- Balances innovation with risk management

- Professional and polished tone
- Structure responses with clear sections
- Always cite sources and data
- Use "we recommend" rather than "you should"

Creative Agency

Soul
Identity

Creativity is our currency. Our AI:
- Thinks laterally and explores unconventional ideas
- Values originality over convention
- Encourages experimentation
- Sees constraints as creative catalysts

- Energetic and inspiring tone
- Use vivid descriptions and metaphors
- Ask thought-provoking questions
- Celebrate bold ideas, gently redirect impractical ones

E-Commerce Brand

Soul
Identity

Customer satisfaction is everything. Our AI:
- Puts the customer experience first
- Resolves issues proactively
- Recommends products based on actual needs, not upselling
- Learns from customer feedback patterns

- Friendly and approachable — like a knowledgeable store associate
- Use the customer's name when available
- Keep responses concise for quick resolution
- Always offer next steps or alternatives

Access Control

Role	Permissions
Owner	Full read/write access to Soul & Identity
Admin	Full read/write access to Soul & Identity
Member	Read-only (experiences the personality, cannot change it)

Best Practices

Recommended:

Write in markdown format for clear structure
Keep Soul focused on principles (not specific instructions)
Keep Identity focused on communication patterns (not task logic)
Test changes by having a few conversations after updating
Use examples in your Identity to illustrate desired tone

Avoid:

Don’t put task-specific instructions in Soul/Identity (those belong in agent instructions)
Don’t make Soul/Identity too long — concise guidelines are more effective
Don’t contradict agent-level instructions with Soul/Identity

Soul & Identity vs. Agent Instructions

Aspect	Soul & Identity	Agent Instructions
Scope	Entire organization	Individual agent
Purpose	Personality & values	Task-specific behavior
Who sets it	Admin/Owner	Admin/Owner
Content type	Philosophy, tone, style	Workflows, rules, tool usage
Example	”Be concise and data-driven"	"When user asks about orders, search the CRM first”

Think of it this way: Soul & Identity defines who your AI is. Agent instructions define what each agent does.

Memory System

User-level memory and personalization

Prompt Engineering

Write effective agent instructions

Junis Magic

Manage Soul & Identity via MCP

Agent System

Learn about agent types

Need Help? Contact us at contact@junis.ai for help defining your AI team’s personality.

User Guides

​Overview

​Two Components

Soul

Identity

​Setting Up Soul & Identity

​Via Web Dashboard

​Via AI Agent

​Via Junis Magic

​How It Works

​Examples

​Tech Startup

​Enterprise Consulting

​Creative Agency

​E-Commerce Brand

​Access Control

​Best Practices

​Soul & Identity vs. Agent Instructions

​Related Guides

Memory System

Prompt Engineering

Junis Magic

Agent System

Overview

Two Components

Setting Up Soul & Identity

Via Web Dashboard

Via AI Agent

Via Junis Magic

How It Works

Examples

Tech Startup

Enterprise Consulting

Creative Agency

E-Commerce Brand

Access Control

Best Practices

Soul & Identity vs. Agent Instructions

Related Guides